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Ecomaat is a partner in V-FOREST – a large-scale European project for developing sustainable biocosmetics

Marian — Tue, 04 Aug 2026 11:11:38 +0000

On July 14–15, 2026, the official kick-off meeting of the international project V-FOREST took place, with Ecomaat participating as a leading industrial partner. The project is supported by the Circular Bio-based Europe Joint Undertaking (CBE JU) and co-funded by the European Union under grant agreement No. 101290488.

The goal of V-FOREST is to implement innovative, eco-friendly, and commercially viable biotechnological methods for processing underutilized woody biomass into the cosmetics industry.

International Consortium

The project brings together 7 organizations from 5 European countries:

Åbo Akademi University (Finland) – chemical valorization (converting low-value raw materials into products with higher economic value) and fractionation (separating a mixture into individual components/fractions based on their physical or chemical properties)
ITENE (Spain) – biotechnological processes and techno-economic assessment
CO2DRY and VERTORO (Netherlands) – extraction and fractionation
ROMSILVA (Romania) – sustainable harvesting and procurement of raw materials
Ecomaat (Bulgaria) – development and commercialization of the final cosmetic products
STRATECO – life cycle assessment (LCA)

The Role of Ecomaat

Ecomaat fully leads Work Package 4 (WP4): “Development of innovative cosmetic products” (months 27 – 48). The main activities of the team include assessing the bio-ingredients received from partners (lignin, nanocellulose, probiotics, bacteriocins), developing concepts and formulas for 2 completely new cosmetic products, testing and quality control, regulatory compliance with EU standards, and market launch, including packaging design and marketing strategy.

Project Goals

V-FOREST sets ambitious targets: reducing carbon emissions by at least 40% compared to conventional, fossil-based practices, as well as cutting production costs for bio-based ingredients by ≥20% through smart process planning that incorporates AI-assisted simulation models.

ECOMAAT – Partner of Bulgaria’s First Student Championship in Massage, Cosmetics, and Spa Therapies

Marian — Tue, 23 Jun 2026 10:10:37 +0000

From June 19 to 21, 2026, the Yordanka Filaretova Medical College and the Prof. Tcekomir Vodenicharov, DMSc Faculty of Public Health at the Medical University of Sofia organized Bulgaria’s first-of-its-kind academic forum and national student championship in massage, cosmetics, and spa therapies. The event was held under the patronage of the Rector of the Medical University of Sofia, Prof. Boycho Landzhov, MD, PhD, and with the support of the Student Council.

Among the championship sponsors was ECOMAAT, represented by Yordanka Krachmarova, Training Manager at the ECOMAAT Academy. She presented the concept of the SPA MAAT professional line to the audience of lecturers, students, international judges, and experts.

On June 20 and 21, the event moved to a hall at the Military Medical Academy, where the practical competition came to life with the participation of university students from across the country majoring in rehabilitation, kinesitherapy, medical cosmetics, and manual therapies.

Learn more about the SPA MAAT product line and the partner program at ECOMAAT House & Academy.

Ecomaat’s Lilac extract demonstrates scientifically proven hydration potential

ruslana — Mon, 23 Mar 2026 11:19:55 +0000

An independent European study confirmed that Ecomaat’s Bulgarian lilac extract increases aquaporin-3 – the key protein for skin hydration – by more than 25%. The skin is hydrated in depth without compromising its protective barrier. The extract is obtained through supercritical CO₂ extraction, is 100% natural, and is particularly suitable for sensitive skin.

If you’re the kind of person who pauses for a moment when you catch the scent of lilac in a garden, this story will resonate with you. Because lilac is no longer just a fragrance from childhood – it is a proven ingredient for natural facial skincare.

What Does the Scientific Study Show About Lilac Extract?

Within the European InnCoCells project (funded under the Horizon programme, 17 partners from 15 countries), Ecomaat’s lilac extract was tested by Germany’s Merck Electronics KGaA. The study, conducted on living human skin samples (ex vivo), focused on aquaporin-3 (AQP3) – a membrane protein that scientists call the “water channel” of the skin.

Aquaporin-3 regulates the transport of water and glycerol across cell membranes. When its levels are optimal, the skin is well-hydrated, elastic, and has a healthier appearance. When they are low, the skin looks dry, tired, and loses its freshness.

The study result is specific: the CO₂ lilac extract increases AQP3 levels by more than 25%. In practical terms, this means more water reaches the upper layers of the skin – where hydration is felt and seen.

Does Lilac Extract Hydrate Without Damaging the Skin Barrier?

Yes – and this is one of the most important findings. The study showed that the stratum corneum remains completely intact when the extract is used. This means the skin not only receives more moisture but also retains it effectively. For people with sensitive skin prone to dryness and redness, this combination is particularly valuable.

“The increase in AQP3 is a direct indicator of improved water flow to the epidermis – and that means healthier, more elastic, and better-hydrated skin.”

– Atanas Kruchmarov, CEO of ECOMAAT.

How Is Ecomaat’s Lilac Extract Obtained?

The lilac extract (Syringa vulgaris) is obtained through supercritical CO₂ extraction – a technology that has been at the core of Ecomaat’s work since 2008. Unlike conventional methods, it does not use aggressive solvents. Instead, carbon dioxide at specific pressure and temperature extracts the active molecules from fresh lilac flowers, preserving them in their entirety.

The result is a pure, concentrated extract with a lipophilic structure – which means it integrates easily into cosmetic formulas and is well absorbed by the skin. Everything valuable that lilac contains reaches your skin in its purest form.

Who Is the Natural Lilac Fluid Suitable For?

Our experience at the Ecomaat House studio and feedback from hundreds of clients outline a clear profile: products with lilac extract are suitable for delicate, fair, and sensitive skin that needs additional hydration and soothing.

“This is a product for people with not only sensitive skin, but who are sensitive by nature. Most often, these are women who blush when they are excited or experiencing a strong emotion.”

– Dani Krachmarova, Cosmetician with over 20 years of experience

If you recognise yourself in this description, the lilac fluid offers delicate, deep hydration with an authentic scent that soothes not only the skin but also the senses. At the Ecomaat House studio, it is common practice to combine knowledge of the cosmetic effect with the emotional profile of each product – because with authentic aromatherapeutic formulas, the scent has real significance.

What Can You Expect From the Product?

The lilac extract fluid is a lightweight, fast-absorbing product for daily facial care. It is 100% natural and bio-certified, suitable for morning and evening use. Here is what you can realistically expect:

Deep hydration – scientifically confirmed through an increase in AQP3 of over 25%. Preserved protective barrier – the skin retains moisture instead of losing it. Soothing effect – especially for skin prone to redness and emotional reactivity. A fine, authentic lilac scent – from fresh flowers, without synthetic fragrances or additives. For best results, use with Lavender floral water.

We don’t promise miracles – we offer products that work. And for products with CO₂ lilac extract, we now have the scientific evidence to back it up.

Why Is Interest in Lilac Growing?

Ecomaat’s entire lilac extract production for the 2025 season was sold out. Lilac is among the plants whose fresh flowers can easily be harvested from both wild-growing sources and through cultivation – making it a sustainable raw material with great potential. The new scientific data from the InnCoCells project expand its application in the cosmetics sector and strengthen Bulgaria’s position as a source of valuable botanical ingredients.

Explore our natural fluid with lilac extract in our online store or visit us at Ecomaat House for a personalised consultation and skincare ritual.

Learn more about Lilac face fluid

Ecomaat wins “2025 Annual Influential Brand” at the China Beauty Industry Oscar Awards

ruslana — Thu, 30 Oct 2025 11:38:33 +0000

We are proud to announce that ECOMAAT has been awarded the prestigious title of “2025 Annual Influential Brand” at the 11th China Beauty Industry Oscar Awards, one of Asia’s most significant events in the cosmetics sector.

Organized under the guidance of the China Beauty & Hair Association, in collaboration with the Sichuan Beauty & Hair Association and Chengdu Beauty Expo, the awards recognize brands with lasting impact, proven innovation, and strong consumer trust in the beauty industry.

International Recognition from One of the Most Competitive Beauty Markets

The award acknowledges ECOMAAT’s consistent commitment to quality, innovation, and sustainability in the formulation and production of high-performance skincare and nutricosmetics based on Bulgarian rose oil and supercritical CO₂ plant extracts.

Key selection criteria for the award include:

Long-term market growth and stability
Technological and product innovation
Consumer confidence and brand loyalty
Sustainable practices and clean production

Photo: Lily Vu – Ecomaat’s Brand Ambasador China

Being selected from among leading global names in the cosmetics industry, this award affirms ECOMAAT’s position as a pioneer in clean and science-driven beauty.

ECOMAAT stands as one of the most recognized natural beauty brands in China, with strong market performance, loyal customers, and growing international recognition. Our products are consistently rated among the best on platforms like Tmall and Taobao.

The “2025 Annual Influential Brand” award is a significant recognition of our mission: to deliver products that are effective, pure, and sustainable — powered by nature, backed by science.

Ecomaat won bronze at Sustainable Cosmetic Award in Tokyo

ruslana — Wed, 28 May 2025 16:47:35 +0000

Ecomaat wins bronze at the Sustainable Cosmetic Award 2024 in Tokyo

Tokyo, February 14, 2025 – Ecomaat has been awarded the bronze medal at the Sustainable Cosmetic Award 2024 in Tokyo for its La Vie en Rose Aroma Tonic. This marks a historic achievement, as Ecomaat is the first foreign company to rank in the top three of the prestigious competition.

The award, presented at New Energy Tokyo, recognizes Ecomaat’s commitment to clean ingredients, ethical production, and sustainability.

La Vie en Rose Aroma Tonic is formulated with CO₂ extraction technology, preserving Bulgarian rose extracts without synthetic solvents. It is 100% natural and certified organic, deeply hydrating and refreshing the skin without preservatives or synthetic additives.

“This award validates our dedication to sustainability and innovation. Competing among top-tier brands and securing a place in the top three reinforces our mission to deliver high-quality, ethical beauty solutions.”

— Atanas Kruchmarov, CEO, Ecomaat

The Sustainable Cosmetic Award (サステナブルコスメアワード) is Japan’s first and only award for cosmetics and personal care products that evaluates sustainability based on the Sustainable Development Goals (SDGs). It recognizes cosmetics that are gentle both on people and the planet.

Ecomaat continues to lead in organic skincare, merging tradition with innovation. This recognition highlights the company’s global impact on sustainable beauty.

For more details, visit our Blog.

Ecomaat Joins Asia’s Leading Beauty Fair – China Beauty Expo 2025

ruslana — Sat, 22 Feb 2025 09:23:35 +0000

Showcasing Bulgarian Organic Innovation Asia’s Largest Cosmetic Expo

Shanghai, May 2025 – Ecomaat participated in China Beauty Expo 2025, one of the largest and most influential beauty trade shows in the world, held annually in Shanghai.

The event, which took place from May 12–14, 2025, at the Shanghai New International Expo Centre, brought together over 3,500 exhibitors and 10,000 brands from more than 80 countries, attracting more than 500,000 professional visitors – including retailers, distributors, industry experts, and media representatives from around the globe.

At its booth, Ecomaat presented:

Certified organic, 100% natural cosmetics with CO₂ extracts and essential oils
Certified organic food supplements with CO₂ extracts and essential oils from Bulgarian Rosa Damascena and Rosa Alba
Certified organic essential oils from Bulgarian plants

Participation in China Beauty Expo is part of Ecomaat’s strategy to expand its presence in Asian markets, where demand for clean, sustainable, and effective health and beauty solutions continues to grow rapidly.

Ecomaat is strengthening its position as an innovative brand that combines tradition, science, and environmental responsibility to deliver products with proven results and global potential.

Meet Ecomaat @ BeautyIstanbul stand 2F 280 13-15 October

ruslana — Fri, 30 Sep 2022 10:07:49 +0000

For the last 20 years Ecomaat Bulgaria became a well established producer organic certified cosmetics, skin care and beautuy food supplements. In parallel Ecomaat developed a wide range of organic certified essential oils and CO2 extracts to cover the internarional demand for natural ingredeints. All these will be present at our stand 2F280 Beauty Istanbul expo.

Meet Ecomaat team 13-15 October 2022 at stand 2F280, hall 2, Istanbul Congress Center.

– Check out the latest rebranded serries and collections of Ecomaat cosmetics

– Discover a well extablished luxury brand for organic skin care

– Learn about organic cetified ingredients for skin care and perfumery

– Meet our experts for formulation with natural ingredients

– Schedule training in spa procedures and beauty treatments for your professional team

Book directly your meeting at sales(at)ecomaat.com

Meet Ecomaat @ InCosmetics 2022 in Paris France: V116 5-7 April

adminkiller — Tue, 08 Mar 2022 07:29:13 +0000

Being an established international suppliers of raw materials for the skin care and cosmetic industry Ecomaat will be present at InCosmetics Global 2022 in Paris France

Meet Ecomaat team 5-7 April 2022 at stand V116, 1 Pl. de la Prte de Versailles, 75015 Paris to:

– Check out the latest developments and newest natural ingredients

– Benefit from our reliable partnership program for supply of 100% natural, organic certified essential oils and CO2 extracts

– Expand your knowledge with the latest trends in processing plant raw materials

– Gain expert advice and get inspired by the latest innovations

– Discover new ingredients and techniques

Book your meeting at sales(at)ecomaat.com

InnCoCells – an EU collaborative research project with Ecomaat’s participation

adminkiller — Tue, 05 Oct 2021 11:34:17 +0000

PRESS RELEASE:

InnCoCells – an EU-funded Horizon 2020 project developing safe and sustainable plant‑derived cosmetic ingredients with scientifically proven effects

InnCoCells – Innovative high-value cosmetic products from plants and plant cells – is a four-year collaborative research project that aims to revolutionize the way cosmetic ingredients are discovered, manufactured, and developed into validated cosmetic products.

For the next four years, 17 partners representing 11 countries in Europe will be working together to develop sustainable production systems for plant-derived cosmetic ingredients. The research is funded by the European Commission with a budget of €7.9 million and is coordinated by the VTT (Technical Research Centre of Finland Ltd).

The project is exploring a stakeholder-led approach to ensure that new cosmetic ingredients are suitable for the market and appeal to today’s increasingly quality-conscious and environmentally aware consumers.

“The main goal of the project is to develop sustainable natural cosmetic ingredients from plants using innovative production processes based on plant cell cultures and plants grown in the greenhouse, field, or aeroponic facilities, as well as agricultural waste streams. Plants that are currently in danger of overharvesting will be cultivated in a sustainable and cost-effective manner to ensure that the new ingredients pose no risk to biodiversity or environmental health,” says Dr. Kirsi-Marja Oksman, the coordinator of the project from the VTT.

One of the fundamental principles of the InnCoCells approach is to extensively validate the biological activity of all the ingredients developed in the project, thanks to the participation of partners with a wide range of cell-based assays. Plant extracts and natural products with the most promising activities and environmentally friendly production processes will be advanced to testing in human volunteers. This means that none of the products will be tested on animals, nor will they contain any animal ingredients.

From research to new cosmetic products

By the end of the project, the InnCoCells researchers hope to have addressed seven key objectives. First, they will screen a range of plant species to find at least 10 with relevant metabolic pathways (being careful to observe access and benefit-sharing rules). Second, they will develop an evaluation pipeline to effectively test the plants for bioactive natural products, aiming to verify the activity of at least 50 ingredients. Third, at least 20 of these will lead to optimized production processes in cell cultures or whole plants, the latter grown in the greenhouse, field, or aeroponic facilities. Fourth, additional processes will be developed from at least 10 agricultural waste streams, using a cascade approach to produce multiple extracts from the same source to maximize value. The fifth and sixth objectives involve the development of sustainable pilot-scale production and purification technologies for at least 10 active ingredients, and the assembly of product safety and regulatory dossiers as well as environmental assessments. Finally, the knowledge generated in the project will be shared with cosmetics industry stakeholders and end-users, to help to commercialize the ingredients and develop products that will satisfy consumer demands.

In addition to VTT, the project involves 16 other partners representing a mix of academic institutes (universities and research organizations) and SMEs, as well as one large industry partner, a non-profit organization, and a sectorial organization representing the cosmetics industry.

As a leading producer of traditional and innovative raw materials for the cosmetics industry, the project partner in Bulgaria is Ecomaat Ltd. Accumulated over the last 20 years since its establishment, the company owns invaluable experience in growing organic certified oil-bearing crops, many advantages in terms of the technologies used for processing raw materials of plant origin and the production of natural ingredients – essential oils and phyto extracts.

The project has received funding from the European Union’s Horizon 2020 research and innovation program under grant agreement no 101000373. This funding will help to bring the revolutionary InnCoCells approach in cosmetics research to the forefront of the cosmetics industry in Europe.

For further information:

Dr Kirsi-Marja Oksman (kirsi-marja.oksman@vtt.fi) and Dr Richard Twyman (richard@writescience.com)

www.inncocells.org

https://cordis.europa.eu/project/id/101000373

La Vie en Rose and SPA Maat series – with a renewed look and packaging

adminkiller — Fri, 14 May 2021 14:25:41 +0000

As part of our constant efforts and striving for improvement of processes and maintaining the highest possible quality of products for our customers, we finished a complex and long-term project to rebrand some of our product lines.

As a result, our customers have the opportunity to enjoy the improved versions of the product series La Vie en Rose: drops, capsules, and face tonic, and at a later stage – the individualization of the best-selling aroma compositions from the professional line SPA MAAT PRODUCTS in a luxurious and intriguing home products edition.